Greenfield Creative Northern Ireland | New brand design for Fusion Robes Belfast
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New Brand Design For
Fusion Robes Belfast

Fusion Robes Belfast: A Branding Journey with Greenfield Creative

At Greenfield Creative, we believe that every brand has a unique story waiting to be told, and we’re passionate about helping businesses communicate that story through compelling design and strategic branding.

Recently, we sat down with our client  Fusion Robes Belfast, a bespoke wardrobe company known for its impeccable craftsmanship and dedication to quality.

Our mission? To breathe new life into their brand with a fresh, cohesive look that reflects their innovative spirit and commitment to excellence.

The Branding Process: Fresh Colours, New Fonts, and a Refined Logo

We began with a deep dive into their brand identity. We sat down with their team to understand their vision, values, and the unique qualities that set them apart in the market.

This collaborative approach allowed us to craft a branding strategy that truly resonates with their ethos.

Choosing New Colours

Colour plays a pivotal role in brand perception. For Fusion Robes, we selected a palette that exudes sophistication and modernity.

The new colours are not only visually appealing but also evoke a sense of trust and reliability, key attributes for a company in the bespoke wardrobe industry.

Selecting New Fonts

Typography is another crucial element of branding. We opted for fonts that are clean, elegant, and versatile, ensuring they can be effectively used across various mediums—from print to digital.

The new typeface enhances readability while adding a touch of contemporary flair to the brand’s overall aesthetic.

Refining the Existing Logo

Fusion Robes already had a logo that carried significant brand recognition, so instead of a complete overhaul, we chose to refine it. The updated logo maintains the essence of the original design but with subtle tweaks that modernise its look.

This approach preserves brand continuity while enhancing visual appeal.

Creating New Ads:

Utilising the refreshed branding, we designed a series of advertisements that are not only eye-catching but also communicate the core values and offerings of Fusion Robes.

These ads are tailored for both digital and print platforms, ensuring a consistent brand message across all channels.

Website Makeover

A brand’s website is often the first point of contact for potential customers, so it’s crucial that it reflects the latest branding. We gave Fusion Robes’ website a comprehensive makeover, aligning it with the new visual identity.

The revamped website features improved navigation, updated content, and a sleek design that enhances user experience. The result is a site that not only looks stunning but also performs seamlessly, driving engagement and conversions.

Conclusion

Rebranding is more than just updating a logo or choosing new colours; it’s about creating a cohesive visual identity that tells your brand’s story in a compelling way.

Our collaboration with Fusion Robes Belfast has resulted in a refreshed brand that truly represents their dedication to quality and innovation.

At Greenfield Creative, we’re thrilled to have been part of this journey and look forward to seeing how Fusion Robes continues to grow and thrive with its new branding.

If you’re considering a brand refresh or need help crafting a unique visual identity for your business, we’d love to chat. Together, we can bring your brand story to life.