In 1998, the McNamee brothers, Sean and Brendan, embarked on a journey to establish Macs Bathrooms as a humble bathroom installation service. Over the years, Shane and Cathal joined the business, making it a true family endeavour.
The journey towards MBT Ireland’s digital transformation began with a comprehensive brand analysis. We recognised the importance of aligning their visual identity with their commitment to luxury and sophistication. Leveraging our expertise in brand strategy and design, we crafted a new brand identity that reflects MBT Ireland’s values and aspirations.
The foundation of MBT Ireland’s digital transformation journey was the creation of a cutting-edge website that showcases their extensive range of luxury bathrooms and tiles. Leveraging our expertise in website design and development, we crafted a bespoke online platform that captures the essence of MBT Ireland’s commitment to quality and elegance.
To further amplify MBT Ireland’s reach and connect with their target audience, we curated an influencer campaign that leveraged the power of social media. Collaborating with influencers in the home design and lifestyle space, we strategically showcased MBT Ireland’s products and brand ethos to their engaged followers.
Through authentic storytelling and captivating content, the influencer campaign generated buzz around MBT Ireland, driving brand awareness and fostering a community of brand advocates.
Our comprehensive marketing strategy includes targeted advertising campaigns, social media management, email marketing, and search engine optimisation (SEO). By leveraging a mix of digital marketing channels, we amplify MBT Ireland’s reach, drive traffic to their website, and generate leads that translate into sales.
