Just good Grub
Just good grub alongside The food house have a range of healthy, freshly made & ready to eat meals.
With a proactive approach to social media management, including paid ads and weekly content creation, we helped engage their audience consistently, fostering meaningful connections and driving brand awareness. We authentically connected Just Good Grub with their audience, showcasing the brand’s allure through engaging content.
Just Good Grub
In January 2020, with plans to open their first sit-in Delicatessen in Banbridge, Just Good Grub was ready to take the leap into Social Media to promote its freshly made meals. The goal was to build an engaged community and increase awareness of new products & stockists. For JustGoodGrub, deciding to increase its Social Media presence came at exactly the right time, with hospitality restrictions coming into force in March 2020. The focus to ensure continued growth in sales quickly turned to Social Media.
The Strategy
The strategy that we put in place for Just Good Grub was mainly about growth as we wanted to grow awareness of JustGoodGrub meals in local retail stores and its Delicatessen in WIN Business Park, Newry. To Promote a click-and-collect and delivery service to current and new customers. We also wanted to grow an online audience with Facebook Ads and competitions and increase awareness of retail stockists and new product launches.
The Results
The results of the market strategy were brilliant as we grew their Facebook followers from 5,000 to 11,000. The Instagram followers went from 500 to 3,500. Their online reviews increased with more and more customers telling us how good the food was. As the business grew so did the need for more employees as the amount of employees grew from 10 to 60 in just 18 months. And with the increased sales it enabled the opening of TheFoodMarket in May 2021.
