Greenfield Creative Northern Ireland|Just Good Grub
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Just good Grub

Social Media Management - Discover more below.

The goal

Increase brand awareness, grow online social media presence, and drive retail sales

What we did

  • Engaging Content Creation:
    We consistently posted high-quality photos and videos of their products, deli displays, and behind-the-scenes operations to showcase their brand authenticity.

  • Strategic Stories and Posts:
    Regular Instagram and Facebook Stories highlighted daily specials, updated opening hours, and seasonal promotions to keep followers engaged and informed.

  • Competitions and Giveaways:
    We launched creative competitions to increase engagement, such as “Win a Hamper” contests that encouraged tagging and sharing, resulting in significant follower growth.

  • Community Engagement:
    Actively responding to comments, messages, and reviews helped build trust and rapport with their audience, turning followers into loyal customers.

  • Data-Driven Strategy:
    Using insights from platform analytics, we refined the posting schedule and content types, ensuring maximum reach and engagement.

The Results

Facebook followers grew from 5,000 to 11,000. 

Instagram followers went from 500 to 3,500. 

Their online reviews increased with more and more customers telling us how good the food was. 

As the business grew so did the need for more employees as the amount of employees grew from 10 to 60 in just 18 months of implementing the strategy.

"Social Media has enabled us to grow our business from a team of 10 employees to 60 in just 18 months. As our online Social Media following grew, we benefited from growth in retail sales as more local shoppers turned to local food options and delis throughout the pandemic". “This success has given us the confidence to push ahead with the opening of The Food Market in 2021.” a new and larger urban delicatessen in Newry",
Social media Management, Banbridge, The Food House
John McCartney
owner