Fultons
Our client, Fultons Interiors, based in Lurgan, Northern Ireland. Is the premier destination for the finest quality sofas, living, dining & bedroom furniture in NI.
We developed a tailored marketing strategy for Fultons Interiors to elevate their brand presence and drive both online engagement and in-store visits. This included creating a seasonal content calendar, defining clear campaign objectives, and aligning all marketing efforts with their showroom promotions and key product lines. The strategy focused on consistency, storytelling, and positioning Fultons as a trusted name in stylish interior solutions.
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Our team managed Fultons Interiors’ social media presence across Instagram and Facebook, creating high-quality posts, Reels, and Stories that highlighted their product range, showroom displays, and customer transformations. We built engagement through interactive content, community-focused messaging, and collaborations that helped grow their following and increase showroom traffic.
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We launched targeted Facebook Ads campaigns to increase brand visibility, promote in-store events, and drive traffic to the website. Using a combination of carousel ads, video content, and retargeting strategies, we showcased Fultons’ product ranges to a highly relevant local audience. Ads were optimised for performance, with clear calls to action and seasonal messaging designed to convert viewers into showroom visitors and customers.
Example of 1 advert:
We designed and delivered branded email campaigns to promote new arrivals, special offers, and seasonal collections. The emails featured strong visuals, compelling copy, and clear calls to action, all aimed at driving website traffic and encouraging repeat visits to the showroom. List growth and segmentation allowed us to target customers more effectively.
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We carried out professional photography and video shoots in the showroom and styled spaces, producing consistent, visually appealing content. This included product highlights, room set tours, and behind-the-scenes footage for use across social media and email. The visuals helped capture the quality and atmosphere of the Fultons Interiors brand, strengthening its appeal to both new and existing customers.
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See examples below:
Social Media
In addition to website design, we’ve also provided ongoing marketing consultancy services for Fultons Interiors. Recognising the importance of a strong digital presence, we worked closely with the team to create tailored social media strategies designed to increase brand visibility and generate sales.
By managing their social media content and Paid Meta Ads, we helped Fultons Interiors reach their target audience more effectively, grow their following, and convert engagement into valuable leads.
